Marketing and Communications Manager Full Time

Literacy Tree

Literacy Tree are recruiting a Marketing and Communications Manager to work closely with our Business Manager and Co-CEOs. This is a new role created because of company expansion and growth, and its primary function is to find innovative ways to bring our educational resources to life, showing our social audiences new and different engaging marketing content, whilst expanding our reach and attracting visitors to the site. It requires a multifaceted creative who can ensure that our marketing strategy is aligned with our overall growth strategy and ambitious year-on-year targets, as well as adhering to our wider company mission and values. The Marketing and Communications Manager will be an essential role within the organisation and we are looking for a self-motivated individual, with excellent digital marketing skills and an interest and enthusiasm for literature (including children’s literature) and primary education.

Responsiblities Campaigns and Communications:

• Responsibility for all campaigns in magazines, email, paid ads in social media, looking into their analytical results.
• Editor for the company newsletter ‘The Bark’ organising content and leading on design.
• Leading on creating copy for website and campaigns to support Resource Manager with creating an in-house style guide .
• Lead content meetings and contribute creative ideas for content themes.

Strategy and development:

• Identify new opportunities in emerging platforms and work with the Head of Marketing/CEO to create social media strategy.
• Know the current educational agenda and use to inform campaigns
• Weekly organic reporting to CEOs and Business Manager.

Socials:

• Lead on the brand’s organic social media: planning an engaging and clickable schedule of content across all of our social platforms.
• Shape our social channels organically by posting content with the aim of increasing our following and delivering targeted sessions and audience growth
• Manage the social media assistant.

Social partnerships:

• Support the CEO/Head of Marketing in developing partnerships with brands and publishers to drive brand awareness and audience growth.

Person Specification

• You will have proven experience in a similar role (desirable), education or publishing industry experience (highly desirable).
• You will have great knowledge of each social media platform and how you can construct brand equity and a point of view through social media.
• You will have knowledge of using Mailchimp and how to use it to communicate effectively and analyse audience data.
• You would ideally have a basic knowledge of how to use InDesign to support with creating content and editing.
• You have experience in growing audiences.
• You’re able to effectively and accuracy deliver engaging, on-brand copy.
• You have an eagle eye for detail and a comprehensive understanding of brand aesthetic and digital trends across social media and beyond.
• You’re a self starter, full of ideas and ready to challenge process.
• You’ll be excited to grow with us
• You’re eligible to live and work in the UK

Benefits

• 32 days annual leave + UK Bank Holidays + Christmas office closure
• Private Medical and Dental cover
• Workplace Pension
• Season Ticket Loan / Cycle to Work Loan
• Winter & Summer Socials
• Fruit, coffee and soft drinks stocked in office
• Friday lunch paid for

About Us

Literacy Tree has grown from a start-up in 2012 to become a leading educational consultancy and ed-tech company specialising in creating a platform for teachers that bring children’s literature to life in the classroom. By working directly with primary schools to provide consultancy and training, we are able to provide high-quality resources based on what we know works in the classroom.

We are passionate about what we do and everything we produce is written in-house and is uncompromising on quality. From the books we carefully select, to the depth of detail in the resources and the technology that supports the platform, we spend time trying to get it right for teachers to save them time in the classroom. In 2022 we won two major industry awards.

Based in Clerkenwell, London, we have an extremely committed consultancy team who work in schools around the UK and sometimes further afield in international settings. We also provide online support and our small office-based team are committed and ambitious to deliver the best ed-tech platform and customer service. We are focussed on building a talented team of people who can contribute to the brand’s ongoing success story.

Want to join us?

• Send your CV and complete the application form and return it by an email via the button below by 17th February 2024