We are seeking a natural leader and team player to join our ambitious and friendly team. We’re looking for someone who knows how to light up Action Tutoring, can leverage media opportunities to attract new tutors and schools, and is goal-oriented and highly self-aware with excellent empathy skills. Could you be the person who knows how to bring Action Tutoring to the next level to build our profile?
We are looking for someone with a genuine passion for our mission and commitment to our values who wants to communicate our message to a wide audience. You will have exceptional communication skills and be persistent in seeking out opportunities to share the work that Action Tutoring is doing, willing and able to work creatively and collaboratively to achieve ambitious targets.
Externally, you will engage media interest through creative ideas and maintain relationships with journalists and other key partners that can help promote our content, leveraging these relationships for future use. Internally, you will work closely with the programme team and communications team to develop case studies and other content, and with the marketing and partnerships teams to help raise awareness of our work. You will report to and work alongside the senior management team to ensure that wider strategic objectives are met.
This year Action Tutoring has continued to extend its reach; the National Tutoring Programme has provided access to additional funding to reach new schools and more pupils. This growth has also been enabled by the development of our online tutoring programme model. We are seeking new skills to help us make the most of these opportunities, attracting new tutors and schools to work with us. The role would suit a motivated, dynamic individual with excellent communication skills who is excited to promote Action Tutoring’s work and build our profile.
Reports to: Director of Marketing and Communications
Place of work: London office: The Dock, Tobacco Quay, Wapping Lane, E1W 2SF.
The role will require regular presence in London; however, we are open to appointing candidates based outside of London and ideally in one of our regions.
Contract and working hours: Fixed term contract (22.5h per week) until 31st August 2022. We are open to flexible working arrangements.
Start date: February 2022
Closing date and interviews: Tuesday, 4th January at 5pm. Interviews w/c 10th January 2022.
All Action Tutoring staff must have a DBS check. Should you be aware of any incidents, cautions or convictions that would appear on your DBS check, you should notify us with your application.
Duties and responsibilities
– Raise awareness of Action Tutoring, generating an increase in volunteer applications, donations, fundraising and school enquiries through media features and PR activity.
– Create a media calendar with dates of key report releases and Action Tutoring events, using these to generate external interest.
– Work collaboratively with the communications and partnerships teams plus the programme team to develop content, including case studies about the people that we work with.
– Plan and pitch in to warm journalists for comment on report releases, key government/policy announcements and respond to reactive enquiries, with a particular focus on national radio and broadsheets in addition to local media.
– Prepare press releases and pitch in to journalists for key Action Tutoring achievements, good news stories and events.
– Perpetuate a database of warm journalist leads, sustain relationships and track Action Tutoring coverage.
– Identify and cultivate new journalist relationships, particularly in geographical areas of need for the charity, through Twitter, Ask Charity and other contacts.
– Generate together with the communications team case studies for media requests, particularly headteachers and volunteers.
– Work with the Partnerships and Fundraising Manager to collaborate with corporate partners and peer charities to produce joint releases to promote the work of the charity.
– Research potential radio and podcast advertising opportunities and develop content to maximise them.
– Research the potential of corporate and university press to generate coverage to attract volunteers from these groups.
– Generate crisis response/media response plans and statements.
– Support with event planning, particularly for the charity’s 10 year anniversary, and securing media coverage for key events.
– Any other ad hoc responsibilities as deemed relevant by the CEO.
– Undergraduate degree or equivalent experience in PR, media or communications.
– Right to work in the UK.
We are seeking applications from individuals who are:
– At least two years experience in a PR, media or communications role.
– Outstanding communication and people skills; strong written skills. Able to create and deliver impactful written content to motivate positive responses.
– Ability to think creatively and collaboratively to generate new ideas and achieve ambitious targets.
– Highly organised, able to multi-task and prioritise and complete work to a high standard and high attention to detail; excellent time management skills.
– Experience managing stakeholders (internal and external) and building and leveraging relationships for professional purposes and to achieve targets.
– Able to work independently and use initiative in a range of situations to spot new opportunities and remain resilient and persistent in the face of challenge.
– High computer literacy; familiar with Microsoft Word, Excel, PowerPoint and have experience using databases.
– Open to new ideas, able to suggest improvements and take ownership.
– Adaptable and open to learning. Action Tutoring is constantly changing. You will need to be willing to adapt and to grow and develop with the organisation.
– Committed to equality, diversity and inclusion.
– Committed to the mission and values of Action Tutoring.
– Committed to promoting and safeguarding the welfare of children.
– Hybrid working
We offer a flexible combination of office and home based working.
25 days holiday a year (plus UK
public holidays), increasing by a day for each complete year of service (up to three extra days).
– Flexitime and TOIL
We have a flexible policy for working hours, and offer TOIL where staff have to work particularly early in the day or late in the evening, so that they can reclaim those hours at another time.
– Team away days
The whole team across the UK gets together three times a year.
We have a workplace pension scheme with a 3% employer contribution.
– Culture of celebrating
Regular thanks and praise and monthly recognition of ‘heroes’ to celebrate employees going above and beyond.
Lots of opportunities to learn from others in the organisation, including policy briefings, shadowing colleagues and peer-to-peer development.
Team socials around team days, regular bring-and-share team lunches and other activities.
As well as checking the accuracy of all content Action Tutoring shares with external audiences, our proofreading team supports individuals who would value an extra pair of eyes on their writing.
-Ad hoc projects
Interested in other exciting topics relevant to our charity? Then join one of our working groups (including policy, diversity and inclusion, curriculum and training, socials, data and insights) and support with ongoing projects.
How to apply
As a charity that values and celebrates people’s diversity and champions opportunities for all young people, we are keen to receive applications from people who have experienced disadvantage and from those who are of Black, Asian and Minority Ethnic communities who are currently underrepresented in our organisation.
If you are dedicated to ensuring young people from all backgrounds reach a meaningful level of academic attainment and are passionate about bringing about this change, please apply today or get in touch for more information.
Please submit your CV and a letter outlining (max 1 page A4):
(When uploading one document, please click ‘upload’, rather than ‘finish application’ to make sure that it attaches, and to allow you to upload another document.)
1. Your experience working collaboratively and maintaining relationships with internal and external stakeholders.
2. Your ability to remain resilient and think creatively to find a solution or achieve a goal.
3. Your strong written and verbal communications skills, including clear examples of past experiences.
4. Tell us about how our organisational values are in line with your values.
Applications that fail to meet these criteria will automatically be discounted. We want you to have every opportunity to shine and to show us your talents – please let us know if there is anything we can do to make sure the assessment process works for you.