Director of Sales & Marketing

Location : Liverpool
Salary : £45,000 plus benefits
Job type : Full time – Permanent position

An exciting opportunity to work within an upscale and full-service hotel who boast a central location in Liverpool city centre. Searching for a ‘hands on’ and pro-active Sales and Marketing individual with a panache for delivering the commercial goals of the business and growing sales and revenue streams across multiple outlets. In this role, you will build and develop strong relationships with clients, by managing the client accounts, revenue generation, local PR and brand image as the face and voice of the brand.

You will be required to manage the external and internal sales function, generate new business and maintain existing account revenues. You will be expected to work in a team and liaise with the other Heads of Department and General Manager with regards to promotions, events and regular guests. This will involve accurate forecasting, reviewing and considering the market demand, keeping competitor activity/SWOT analysis up to date on a regular basis.

Through successful networking, client meetings entertaining, exhibitions, presentations, trade shows and open days you will be responsible for driving sales within the resort property and local market place, ensuring all revenue targets are achieved, and exceeded.

Knowledge & Skills Required by the Job Holder:

• Experience/track record of Sales Management in a hotel, as you will be dealing with sales across spa, food and beverage, events, rooms, restaurant etc.
• Full knowledge of RFPs to effectively process and complete.
• A hungry for progress and a record of “self starting”, identifying opportunity and acting on the needs of the business quickly and commercially.
• Strong commercial outlook – sales and revenue driven.
• Proactively seek out new accounts for accommodation and conferences and increase market share for the hotel.
• Excellent sales, customer care, account management, negotiation skills and conversion record.
• Lead the promotion, execution and communication of client feedback.
• Demonstrate strong interpersonal skills and be able to communicate and engage effectively at all levels.
• A willingness to travel (presenting to prospective partner organisations, meeting and entertaining clients, attending trade fairs/shows).
• Knowledge of PMS and CRM systems preferred, although training will be given.
• Report writing skills and able to use word, excel spreadsheets and PowerPoint for presentations.
• Understanding and experience of marketing principles – direct mail, advertising, sales promotion, web and social media.
• Upscale hotel experience is essential.
• Take lead on all promotions and campaigns reflecting each outlets on various social media platforms.
• Remain focused at all times and able to prioritise, work under pressure and meet deadlines.